i doubt it...
this article is much more optimistic than i am, though, i agree that a large part of the battle is educating the cinematically ignorant...
Last year, something remarkable happened in the world of cinema. Blockbuster Video, the country's dominant rental chain, announced that from that point on it officially preferred widescreen DVDs to pan-and-scan (also known as "full screen"). For those movie buffs who had been eagerly watching this battle, the news came as a shock. In the fight for the hearts and minds of viewers, widescreen and its film-geek adherents had won an unexpected and glorious victory. Just a few years earlier, Blockbuster had discouraged widescreen DVDs, on the grounds that customers confused by the letterbox format thought they were defective. Now, the chain was conceding what cinephiles had argued for years: that widescreen was the superior way to watch a movie at home, even if it left black bars at the top and bottom of your television screen.
Anyone who scrounged for widescreen tapes during the VHS era will understand the historic nature of the announcement. Back then, widescreen tapes were tucked in obscure corners of the video store. When film buffs advanced the moral argument against pan-and-scan—that it butchered the filmmaker's vision and cut out as much as half of the picture—they were met by a blank stare from store clerk and casual fan alike.
the rest is here...
How Widescreen Won - The way we watch movies at home has changed. What happened? By Bryan Curtis
(it even mentions laserdiscs and Criterion, properly crediting the format and company with the initial victories in the original-aspect-ratio-vs.-"foolscreen" war...)


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